Hill's: Mission Adoptable

Helping older homeless pets become more adoptable.

Just in time for National Adopt a Senior Pet Month, Hill's Pet Nutrition unveiled the first reality show that reveals why no pet is too old to get adopted. A collaboration with Animal Planet and the SPCA of Texas. An original web series for Hill’s Science Diet designed to highlight the challenges that older dogs and cats face when trying to find a forever family—challenges often due in large part to the signs of aging. Viewers get to see real evidence of how the power of Science Diet Youthful Vitality and shelter care can transform the lives of these pets and finally get them home.