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Radio

Volvo: From Pure Power to Pure Eco


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GreyNJ United Bangkok and client Volvo have called upon Thor – the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan. The 'Volvo Lightning-Powered Billboard' is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.
Credits Other credits

Chief Executive Officer: Subbaraju Alluri

Chairman: Thor Santisiri

Managing Director: Kanaporn Hutcheson

Client Service Director: Kanokkorn Seehapan

Account Manager: Nantida Tansawai

Account Executive: Jiratchana Boontham

Traffic Manager: Warangkana Naksakul

PR: Huma Qureshi



Production - Supplier/Engineering: Macco Group

Account Director: Jomkhwun Viroajcheewan

Account Executive: Phanisa Kraisornsakul

Production Manager: Pairat Huanmaneewat

Department Manager: Pongthep Krorruat

Production Officer: Thongchai Inthapan





PR Agency: MSL Group Thailand

PR Group Account Director: Surasa Sophia Khlai-Aksorn

Media Agency: Maxus Thailand

Digital Media Manager: Sitanun Taveebhol

Media Manager: Sorasit Tunanunkul

Production - Supplier/Engineering: Macco Group

Account Director: Jomkhwun Viroajcheewan

Account Executive: Phanisa Kraisornsakul

Production Manager: Pairat Huanmaneewat

Department Manager: Pongthep Krorruat

Production Officer: Thongchai Inthapan

Technical Director: Byrnley Cadman

Radio Production

Sound Studio: SongZu, Sydney

Sound Engineer: Simone Kane

Producer: Jessica Bonney

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