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Volvo: Tailor Made Safety Vest
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We all know that Volvo is about safety. But the Volvo S90 is also about style. Every element of this sedan is designed in the most stylish and luxurious way. Except for one little detail: the ordinary fluo safety jacket. You know, the ugly thing hidden in the back of the trunk, next to the spare tyre. For a brand that attaches so much importance to safety, the S90's fluorescent vest had to rise to the occasion, so that luxury and safety could become one and the same. Agency: FamousGrey, Brussels.
Project Managers: Thomas Vuerinckx, Cato Samyn Related
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