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Nike: Nike Hyper Court

Nike Hyper Court
Nike has recently launched a first of its kind initiative in Manila - Nike Hyper Court. Powered by Google, and developed in partnership with BBH Singapore, Nike Hyper Court is the first ever on-court digital platform that delivers content data-free, including training drills from experienced coaches tailored to different types of players, elevated member activities and the best of Nike global basketball content. Available initially at five courts across Manila, Nike Hyper Court provides basketball enthusiasts across the city with access to training programmes modeled after three of the biggest players in the game - LeBron James, Kevin Durant, and Kyrie Irving.
Each of the Nike Hyper Courts in the five Barangays (districts) are visually stunning thanks to the designs of Arturo Torres, the internationally renowned illustrator known for his signature superhero style illustrations of rappers and basketball stars in two New York Times bestselling books - The Rap Year Book and Basketball (and Other Things).
Credits Other credits

Managing Partner: David Webster

Creative Technology Lead: Dillah Zakbah

Business Director: Sid Tuli

Planning Director: Rebecca Ash

Account Director: Nicole Lee

Associate Account Director: Cheryl Cheong

Operations Director: Lesley Chelvan

Digital Producer: Chris Salonga

Digital Production: Media Monks

Network Partner: NexLogic TeleCommunications Network Inc.

Intern: Jereek Espritu

Content Production: Black Sheep Studios

Head of Production: Jonathan Gerard

Producer: Samantha Dalton

Illustrations: Arturo Torres

Additional Illustration Elements: AJ Dimarucot

Photography: Edge of Light

Photographers: Xander Angeles, Raymond Celestino, Kharren Granada, Kevin Cayuca

Studio Director: Eddie Jackson

Digital Imaging: Sally Liu

Training Drills Production: WYD

Training Drills Director: Caloy Soliongco

Film Coverage: Tower Of Doom

Training Animations and Post Production: Heckler

Animation Director: Shaun Leong Williams

Audio: Neon Sound

Mural Painting: #honeycombarts

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