Corona Mexico: Mexico Extra

On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn't come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the birthplace of Corona, Corona Mexico wanted to find ways to show solidarity and support for both for the devastated communities as well as honour Mexico's collaborative spirit in the face of adversity. Since the earthquake, Corona has committed to donating the proceeds from the sale of 3 million beer cans rebranded as 'Mexico Extra' (instead of 'Corona Extra') to help reconstruction efforts. Agency: Leo Burnett, Mexico