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In a dating site social activation campaign via 3Headed Monster, Travelocity invites consumers to convince the Travelocity "Roaming Gnome" to pick them to be his travelmate. The primary media is Tinder, where the gnome has what appears to be his own dating profile page, where consumers can get to the contest entry details by "swiping right." Additional support advertising (display banners) runs on other dating sites such as Match.com, OKCupid, PeopleMedia, etc., and targets a broad, young audience, adults 25 - 35.
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Social Strategist: Crystal Anderson

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