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Web Film

Fountain Tire: Home for the Holidays


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Highway 44 has become one of Alberta, Canada's deadliest stretches of highway. This winter, FCB Canada and Fountain Tire set out to change that by checking something that plays a significant role in vehicle collisions, but people rarely think about: tire tread depth. To do so, FCB Canada and Fountain Tire set up a tread-depth-reader in front of rest-stop gas pumps located just minutes from Highway 44. When people filled up, tires were analyzed and drivers knew whether they were safe to drive on or not, before they got onto Highway 44. People that failed were given a free set of tires to ensure that they got home safe.
Other credits

Creative Department: FCB Canada

Nancy Crimi-Lamanna: Chief Creative Officer

Jeff Hilts: Chief Creative Officer

Noel Fenn: Group Creative Head, Art Director

Matt Antonello: Group Creative Head, Copywriter

Cody Sabatine: Art Director

Joseph Vernuccio: Copywriter



Account Department: FCB Canada

Chris Perron: VP, Managing Director

John Pace: Group Account Director

Rameez Al Aghbar: Account Executive



Strategy Department: FCB Canada

Shelley Brown: Chief Strategy Officer

Eryn LeMesurier: Senior Strategist



Production: FCB Canada

Stef Fabich: Director of Integrated Production

Christine Michalejko: Producer

Scott Drucker: Director

Bruce Ellis: Director of Print



Corkscrew Media: Production House

Andy Ames: Editor

Post Production: Alter Ego

Audio: Apollo

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