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Top 6: January 10th 2018
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AA Charitable Trust: Make It Home For ChristmasTop 6: January 10th 2018
M&C Saatchi and Mad Ruffian today launch the FIA Foundation and AA Charitable Trust's Christmas campaign, 'Make it Home for Christmas', an online and social campaign which aims to highlight the fatal danger of texting and driving. Set to Bing Crosby’s 1943 hit 'I'll be Home for Christmas', the film shows a father and daughter innocently texting back and forth whilst he's driving home for Christmas. The AA Charitable Trust reports that according to Transport Research Laboratory (TRL) research, reaction times are twice as long text driving as drink driving, but despite this there is still a prevalence of high profile court cases of drivers causing death and serious injuries due to texting, calling or searching for music on their mobile phones while driving.
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