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Web Film

Hemat - Institute of hematology - Laboratory medicine: Breastless Mannequin


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With the idea of supporting the Pink October Movement, Hemat Laboratory, located in Sao Jose do Rio Preto, Sao Paulo state, has promoted an intervention in the showcase of a store at the most traditional shopping mall of the city, where a breastless mannequin was placed as if it had a mastectomy, common surgery among women who are undergoing breast cancer treatment. The removal of a breast and the construction of a scar were made by plastic artist Daniela Pinheiro, who embraced the project due to the importance of the cause. Agency: Fun Comunicacao
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