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MLA: Lamb Side Story


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The highly anticipated summer campaign for Australian Lamb via The Monkeys has launched - singing, dancing and celebrating the one thing all Australians can agree on this summer, lamb.

Building on the long established We Love Our Lamb brand position of unity and inclusivity, the integrated campaign inspires people to put aside their differences, big and small, and come together over lamb.
Credits Other credits

Senior Producer: Jade Rodriguez

Group Content Director: Humphrey Taylor

Senior Content Director: Katie Wong-Hee

Content Manager: Victoria Zourkas

Content Executive: Will Davies



Media Agency - UM

Group Director - Mike Worden

Senior Client Director - Tim Rogers

Sydney Strategy Director - Chris Colter

Strategy Director - David Toussaint

Partnerships Manager: - Jessica Ngu

Partnership Trader - Emily Ng

PR Agency - One Green Bean



MLA - Chief Marketing Office - Lisa Sharp

MLA - Brand Manager - Anna Sharp

MLA - Acting Brand Manager- Rebecca Tearle

MLA - Assistant Brand Manager - Jasmin Koch

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