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Integrated

Upwork: Hey The Rock!


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In the new "Hey World" campaign from award-winning ad agency Duncan Channon, Upwork playfully raises its hand to offer freelance help to time- or resource-strapped pop culture figures, business icons, institutions and political leaders - among them President Trump, Dwayne "The Rock Johnson, Game of Thrones author George R.R. Martin, Equifax and NASA. The integrated campaign includes OOH and animated digital videos produced with Gentleman Scholar (GS), radio, and also station takeovers at the Fulton Center in Lower Manhattan and San Francisco's Montgomery Street station.
Credits Other credits

Account

Andy Berkenfield — Director of strategy

Jamie Katz — Director of account management

Nick Gustafson — Account supervisor

Sydney McComas — Account manager



Production

Keenan Hemje — Senior broadcast producer

Renée Jean — Senior art buyer & print producer

Eric Kozak — Senior digital producer

Scott Whipple — Studio designer

Emily Sarale — Associate producer



Media

Leslie Diard — Director of communications planning

Jason Tatterson — Associate communications planning director

Kurt Garvey — Communications planning supervisor

Caitlin Herrforth — Communications planning associate



Gentleman Scholar — Animation and illustration

William Campbell & Will Johnson — Creative directors

Jo Arghiris — Executive producer

Tyler Locke — Head of production

Macauley Johnson — Art director

Kirsten Noll — Senior producer

Hana Yean — Lead designer

Ana Chang, Cam Floyd, Trish Janovic, Jina Kwon, Christina Liang & JP Rooney — Designers

Henry Pak — 2D animator

Laura Yilmaz, Nicole Stafford, Taik Lee, Danni Fisher Shin, Matt Everton & Ana Chang —Animators

Henry Pak — Compositor



One Union — Sound design and engineering

Matt Zipkin & Andy Greenberg — Audio engineer



Scout Music — Music

Avishay Goren, Yossi Cohen & Joseph Prather — Writers

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