Holiday Inn: Bacon Monday

On Monday 15th January, Holiday Inn Express showed that they know what matters by taking to the streets of London and turning 'Blue Monday' into ‘Bacon Monday’ by handing out hundreds of free Holiday Inn Express bacon baps to brighten people's day. Following extensive customer research, Holiday Inn Express found that adding bacon to their breakfast included offering significantly increased overall satisfaction scores. Turns out their customers really, really love bacon. A lot. The campaign, devised by J Walter Thompson London, ultimately serves to let travellers know that Holiday Inn Express'inclusive, unlimited Express Start breakfast now features bacon.