Interactive ad: Donair Cam: Donair Cam

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Top 6: January 31st 2018

For nearly 10 years Nova Scotia Webcams has hosted live webcams of local landscapes. With more than 75 cameras across the province, they have been successful in building a solid audience. But more recently they hadn't seen much growth. They needed to attract a new audience and get more people excited about Nova Scotia Webcams. In an effort to create a strange live webcam of our own, we created Donair Cam. A 24 hour live stream of donair meat. Not only was it weird and seemingly boring, Nova Scotians are crazy about donairs. The result? Loads of people watched it and shared it. Donair Cam was viewed in 159 Countries with a total watch time of 22 years and had earned over 47 million global impressions, all in the first week. Agency: Wunder, Halifax