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Top 6: February 7th 2018
Web Film

SPA: The Purest Picture

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Top 6: February 7th 2018
The small town of Spa is set just outside a nature reserve in the Belgian Ardennes. This is the home of Spa mineral water - which claims to be the world's purest water. J. Walter Thompson Amsterdam set out to prove just how pure and clear Spa water is, so the agency came up with the idea of challenging top Dutch portrait photographer, Robin de Puy, to take a photo through a drop of Spa. The innovation team at J. Walter Thompson Amsterdam were set the task of turning this natural element into a functional lens.
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PARTNER: Bas Korsten

INNOVATION DIRECTOR: Emmanuel Flores

PR DIRECTOR: Jessica Hartley

ACCOUNT: Alewijn Dekker, Charlotte Lilly

EDITOR: Tim Arnold

EDITOR: Ruben Labree

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