Lloyds Bank: Get The Inside Out, 2

Lloyds Bank’s winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches exclusively on Channel 4 on mental health awareness Time To Talk Day (February 2nd, 2018). The adverts will feature celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – as well as members of the public and Lloyds Bank colleagues playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability. And to coincide with the campaign’s launch, a new Lloyds Bank and Mental Health UK survey, reveals that although improvements have been made in how society thinks about mental health, 75 per cent of people still think there is a stigma attached to the issue. Agency: adam&eveDDB London.