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Cancer Council: Every Minute, Every Hour, Every Day


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Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72 percent in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The campaign 'Every minute, every hour, every day' highlights the always on approach of Cancer Council in helping all Australians affected by cancer through support, research, prevention and advocacy, as well as shedding light on the vital services people's donations help fund.
Credits Other credits

Planner: Michele O'Neill

Managing Partner: David Kennedy-Cosgrove

Group Account Director: Kim Ellis

Account Manager: Eva Sheer

Music : Song Zu

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