TV ad: QuickBooks: Backing the small businesses behind the music

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QuickBooks is more than just accounting software for small businesses. Their mission is to support and champion the 'little guys' in every conceivable industry with our platform 'Backing You'. That's why, instead of finding just another singer to cover our soundtrack of Daft Punk's 'Harder, Better, Faster, Stronger', we found 13-year-old unknown Willa Amai and launched her career. When the GRAMMYs spotlight was shining on the big names in music, we shined a light on Willa and the team of independent workers bringing her career to life with us. We created a music video showing the process and launched Willa on iTunes as a highlighted new artist. With over 12 million views in a week, we succeeded in backing a young talent all the way to stardom. Agency: TBWA/Chiat/Day, Los Angeles