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Samsung: Aliya The Belgian Shepard


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In a world first Samsung introduces the 'Samsung Adoption Package.' The only package that gives you a free vacuum cleaner, when you adopt a dog to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine – thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums
Credits Other credits

Chief Executive Officer: Adam Polachek

Chief Strategy Officer: Shai Nissenboim

Chief Account Officer: Idit Zukerman

Creative Concept: Meital Miller, Oren Ben Naim

Account Supervisor: Ziv Abuhazira

Account Executive: Shir Yefet

Producer Manager: Menny Zarhia

Graphic Team: Shlomi Amir, Oren Bar

Strategic Planner: Liz Stull

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