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TV

Toyota: Start Your Impossible - Chris Vos


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Toyota has launched its worldwide 'Start Your Impossible' Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations. The 'Start Your Impossible' brand line was introduced at the end of last year, continuing Toyota's evolution as a mobility brand dedicated to innovation. The TV commercial featuring Chris Vos is part of a series of emotional portraits of athletes by Toyota's Dutch agency of record, Etcetera. The campaign portrays Toyota's dedication to continuous improvement, which the brand shares with athletes, everywhere.
Credits Other credits

Business Director: Martin Stiemer

Strategy partner: Frank Huiberts

Strategy director: Job Koopman

Design: Lynnet Wams

Cameraman: Ward Brandsma & Karel Schepp & Olaf Tijhuis

Sound: Erik Thomassen, Sound: KLEVR: Alan van Ramshorst & Lennart Kleinen

Drone operator & cam pilot: Marvin Dechene, Daan Hartge

Grading: Karel Schepp, Gaffer: Joris Luchtigheid, Best boy: Sean Vogel & Matthijs Kardoes,

Assistant DOP: Rick van Oers,

Grip: Nick van Galen

Make-up: Annelies Bastemeijer

P.A.: Julie dekker & Nathalie Tangkau

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