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Velocity Frequent Flyer: Valentine’s Day Redemption Program - Calls


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In an unexpected move, Velocity Frequent Flyer is giving back the Points member's spent on unromantic items in the lead up to Valentine's Day. Velocity has found toasters, kettles, vacuums and many other unromantic items had been purchased with Points in the lead up to Valentine's Day, when they could have been used for romantic getaways. The Valentine's Day Redemption program launches with CEO, Karl Schuster, addressing members declaring that the Points will be given back. Mr Schuster then encourages them to use their refunded Points on a flight with Virgin Australia, at a 30% off redemption discount. Velocity will credit back up to two million Points that can now be spent on flights. Members also get to keep their toasters, kettles and vacuums. Agency: CHE Proximity
Credits Other credits

Chief Executive Officer – Karl Schuster

Chief Marketing Officer - Dean Chadwick

Head of Customer Loyalty – Steve Baird

Marketing Leader – Steven Mann

Marketing Specialist – Jessica Woodford

Marketing Advisor - Annabel Brusasco

Customer Experience Leader – Amandine Billouin

Senior Public Affairs Specialist – Libby Armstrong

Performance Marketing Manager - Rino Do

Manager, Partnerships – Financial Services - Samantha Fleming

Leader Data Consult - Joanna Honey

Rewards and Pricing Specialist - Daniel Mueller

Technical Lead - Joseph Morris

Group Account Director – Sam McGown

Account Director – Jess Mitchell

Media Account Director – Erin Pitney

Account Executive – Caitlin Adler

Production Co-Ordinator - Katena Valastro

Digital Products Director - Jamie Metcalfe

Digital Producer - Hazel Titus

Technical Director - Matt Rose

Senior Front-End Engineer - Marcel Gleeson

Back End Engineer - Sadaf Fatima

Font-End Engineer - Ehsan Gazar

Digital Designer - Hannah Furnell

Senior Digital Designer - Adam LordInvestment Manager - Christina Webb

Investment Trader - Elizabeth Lonsdale

Head of Experience (Media) - Calvin Cain

Experience Strategist - Hannah Garcia

Head of Performance - James Shaw

Experience Manager - Ryan Townsend

Performance Director - Jamie Deehan

Performance Executive - Elaine Yang

Performance Manager - Elliot Tindale

Programmatic Manager - Tien Tran

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