TV ad: Women's International Zionist Organization & Families of Murder Victims organization: There are Some Flowers That no Woman Should Recieve

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WIZO (Women's International Zionist Organization), the largest women's association in Israel, the Families of Murder Victims organization alongside the advertising agency Gitam BBDO aimed to change the law related to domestic violence and targeted influent politicians on Tu B'Av, the Hebrew Valentine's Day, by sending them flowers, but not regular roses or just colorful bouquets. The ministers and the Parliament members got dried mourning flowers, taken from the murder victims' graves, women killed by their partners In a burst of rage, jealousy or temporary insanity. The campaign was shot and produced in collaboration with some of the murdered women’s children. In just a few days, the campaign became viral, with thousands of shares and hundreds of thousands of comments to a very heated discussion that started online.