Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

Irish National Newspaper: Birth, Deaths & Notices, 1


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
ROTHCO reframes the traditional 'Birth, Deaths & Notices' section of an Irish National newspaper to highlight Africa's threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species. The touching ad subverts readers’ expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers. The ad serves to highlight the urgent need for the conservation and protection of rhinos.
Credits Other credits

Head of Account Management: Miriam Hendrick

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news