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Outdoor

UKTV: Celebrity Haunted Mansion, 3


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A dynamic digital Out of Home (DOOH) campaign begins for UKTV’s hotly anticipated live reality show, Celebrity Haunted Mansion. The ambitious campaign highlights the show’s jeopardy, excitement and paranormal intrigue in a series of daily updates with footage delivered to 950 screens across the UK over the course of the five-day special. The campaign features the scariest and funniest moments from the Mansion that day and as the show progresses, dynamic, creative ads will reveal who the public has voted to save, and who is still left in the running to win. Alongside video footage is the call to action to tune in live at 9pm and the show’s hashtag #CelebHaunted.
Credits Other credits

Design Director: Peter Allinson

Creative Manager: Ray Dunlop

Campaign Producer: Nina Allsopp

Design Producer: Sophie Yeoman

Off air Design: Veer Assi and Dani Liquieri

Motion Design: Harry Mitchell and Jade Dauncey

Marketing Manager, Really and W: Sarah Yeoman

Brand Manager, Really and W: Bobbie Staden

Campaign Manager: Matthew Hirschler

Account Director: Tom Coulson

Production Director: Nadiya Abubakar

Technical Director: Keira Kaine

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