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Top 6: March 7th 2018
Interactive

Tulipan Argentina: Tulipan Translate

Tulipan Translate
Top 6: March 7th 2018
Today, sexting is an institutionalized form of sex, but it has serious safety and privacy issues. Sexts can arrive at inappropriate times, and can be seen by others, creating embarrassing situations. Addressing this quandary, Tulipan -an iconic and innovative condom brand in Argentina- launched Tulipan Translate, a new translator that offers an online free service for people over 18. Through the website (available in mobile and desktop versions and only), the user can write hot messages that will be translated into innocent ones in order to camouflage them. These innocent messages are created with a tulip emoji in the end; that way, the recipient can know that the message is encrypted. Tulipan Translate, created by BBDO Argentina and developed by Genosha, has the most complete sexual terminology index in Spanish known to date; from the most simple, to the most complicated words.
Credits Other credits

Head of digital: Juan Korman

Sr. Digital Operations: Victoria Clucellas

Content strategist: Julia Sartori

Brand Leader: Brenda Ranieri

Account executive: Bernardita Musa

Account assistant: Ana Bianchini

Site Developer: Genosha

Assistant Director: Silvana Savastano

Photography Director: Pablo Iacovone

Costume: María José Aicardi

Editor: Juan Manuel Bramuglia

Postproduction: África

Posting Coordinator: Lu Lamboley

Audio: La Pirada

Music: Perra Santa

Advertiser supervisors: Victoria Kopelowicz, Felipe Kopelowicz, Jorge Agoff, Mariano Romero and Cecilia Nuñez Fabbri

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