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Radio
McDonald's: Soul Chicken
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McDonald's, Lebanon's leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, FP7/McCann, Beirut, used radio, a cost-effective mass-media channel in Lebanon. Conventional radio wouldn't be enough. They needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. We chose a popular music genre in Lebanon: Rap music.
And created "The Chicken Raps" to promote the Chicken Wraps ;)
Emile Atallah – Managing Director – FP7/BEY Related
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