TV ad: Nike: Deadly 5

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To promote Nike’s new five-a-side football initiative, Wieden & Kennedy London commissioned Draw Pictures director, Michael Williams, to create a strikingly visual viral campaign. The resulting five films – each representing a killer move, a.k.a ‘The Deadly 5’ – have incredibly high production values by normal viral standards.
The films pit slow-mo football action (shot at 900 fps, using a Weisscam HD rig) in an industrial, unearthly midnight world of time-lapse photography. The unusual juxtaposition of speeds in a single shot creates a distinct aesthetic style whilst functionally demonstrating Nike’s five essential five-a-side skills.