Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Outdoor

Peter's Cold Brew: unicorn


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Thanks to its brewing process, Peter's Cold Brew is a much blacker (stronger) coffee than any other. To show how black it actually is, McCann, Prague, created probably the blackest campaign in the world. They hired an infamous, local print house and crafted a series of hand-made posters, printing on black paper with blacker ink: Black 2.0 Ink, it absorbs 98.9% of visible light, and takes only one coat to eliminate nearly all light. So they used 5 coats.
They cut the posters 66.6 cm wide and covered the city with them on Friday the 13th. That's how black.
Credits Other credits

DTP: Benjamin Mulderer

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news