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Web Film

NIVEA Men Protect and Care Body Shaving: MARITIME


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Today many men use their bodies as a canvas. It's a way to express yourself and show who you are. This can't be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation.The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world.
Credits Other credits

Media agency: Wavemaker

Nordic Lead: Susanna Idman

Client Director: Leif Janderhof

Client Manager: Elle Östlund

Digital Manager: Philippa Tuvesson

AVM Manager: Sara Rothman

AVM Manager: Julia Gabrielsson

Print & OOH Director: Anna-Karin Ström



Prat PR, Porter Novelli

Sara Emanuelsson



NIVEA Men, Beiersdorf

Bernd Wewer, Head of Marketing Nordics

Josefine Lundh Wästergård, Marketing Manager Personal Care

Karin Nordberg, Brand Manager NIVEA MEN & SHOWER - Nordics, Sweden and Norway

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