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Ikea: IKEA Recycle Bottle
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In this IKEA ad, the Swedish furniture giant promotes the usefulness of waste by featuring a named and priced PET-bottle. This could seem quite odd if it wasn't for the fact that the KUNGSBACKA kitchen fronts a black on black, sleek front is made out of recycled PET-bottles and recycled wood. In a new life, around 25 half-litre bottles are recycled for each front.
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