TV ad: Jameson Irish Whiskey: Space Thats Why

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Oakland-based independent agency EVB launched a new product for Jameson Irish Whiskey today: Jameson Space-Aged. The tongue-in-cheek campaign challenges Jameson fans around the globe to wonder: Did Jameson really launch a bottle of whiskey into space to create the most exceptional whiskey on earth? Or is this some sort of brilliant Irish hoax? The answer, of course, is yes. EVB quite literally sent a bottle of Jameson into outer space. And the Jameson Space-Aged campaign is the whiskey maker's latest April Fools' project. The campaign mimics a typical Jameson product launch, kicking off with teaser social posts featuring a silhouette of the new Jameson bottle and the simple headline, 'Launching Soon.' On April 2, the jig will be up when pay-off social posts hit, revealing that yes, Jameson absolutely sent a bottle into space. But no, it's not a real product. Because that would be absurd. Also, April Fools'!