Red Bull Strava Running Club: The Uphill Marathon

To launch Red Bull's Running Club on Strava, the app that lets you track your running performance - we created the first Marathon that allows you to compete anywhere based not on speed, but how much you're willing to run uphill. Only possible due to the apps ability to track elevation gain as well as distance and speed. Its not a race of who finishes the 42.2km first, but who's willing to run the steepest, most gruelling 42.2km of all.