Paddy Power: Transfer Deadline Day

The end of January brings with it the most rumour-fuelled day of the English Premier League season, with ludicrous amounts of cash splashed on panic-buy footballers, and non-stop hype across the media. Paddy Power got in on the action by taking over an entire 3-minute commercial break on talkSPORT radio UK, to poke a bit of fun at those fuelling the mania.