Hardee's: Tastes Like America

For the first time in nearly a decade, Hardee's is taking center stage, celebrating America's heartland with a brand defining campaign, Tastes Like America. Created by Havas Chicago, Tastes Like America celebrates the values Hardee's shares with its customers throughout the country. As one of the most beloved regional brands in America, Hardee's will feature real people, real moments, and real food. Always focused on quality, Tastes Like America celebrates pride in process, providing customers with food the way they'd make it, and creating a true 'comfort culture.'