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Renault: Mermaid
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Sensual and elegant, Renault Captur is design at first sight and grabs the attention wherever it goes with its beauty. Just like Brazilian actress Marina Ruy Barbosa, the brand's ambassadress, who plays a brand-new role in her career at Renault's first 360 campaign signed by DPZ&T for all Latin America. As a mermaid captured by Captur's beauty, the actress stars the film, which was launched simultaneously in Brazil and Argentina on last week. The communication action introduces a new concept, "Beauty Captures You".
The campaign will also be backed up with a teaser stage on the brand’s social media channels, radio spots and POS material.
DIGITAL CREATION/SOCIAL: Gabriel Rosa, Marcos Thuki, Juliana Moreira, Marconi Filho, Hugo Agostinho, Marcelo Fiuza, Gabriel Silva Related
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