TV ad: OnePlus: #NeverSettleFilm

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OnePlus, the smartphone disrupter brand, is launching a new kind of ad campaign across Europe. Created and produced by Above+Beyond, the #NeverSettleFilm campaign, celebrates OnePlus' open innovation culture by involving its community in yet another aspect of its business efforts. OnePlus, founded in 2013, is now a billion-dollar business, launched with the principle of working hand-in-hand with smartphone users who only ever demand the best. Above+Beyond’s campaign takes a collaborative structure by involving the fans in the brand's advertising, with a film made by incorporating ideas from the OnePlus community. Above+Beyond will create six versions of the #NeverSettleFilm, taking the best and most interesting suggestions and incorporating them into each new iteration. The final version will be shown at the launch of the upcoming OnePlus 6.