Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 2nd 2018
Interactive

Mumbai Indians: Presenting the Mumbai Indians Emojis

Embed Video
Top 6: May 2nd 2018
In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with 'me-too' ad campaigns that desperately try to seek attention. Mumbai Indians' latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up. India is a Cricket-obsessed nation, and most of its youth is active on social media discussing the game and its nuances as it unfolds. They use 'social-media-speak' that's best understood by their peers with phrases like BRB, OMG, LOL, and colourful emojis for every mood. These emojis have been developed keeping in mind the unique traits and nuances of the players' personality, and the game itself. For every MI (or a cricket) fan who goes through a roller coaster ride of emotions during matches, the emojis help express feelings perfectly.
Credits Other credits

Account Planning: S. Subramanyeswar, Russell John

Client Servicing: Shantanu Sapre, Satish Ramanathan, Jay Ladhani, Abel Joy, Ankit Rathod, Amey Sawant, Rakesh Karnad, Nitasha Chandnani

Studio: Ashok Nadavdekar, Nitin Hegiste, Nilesh Sawant, Mahendra Ghanekar, Rajesh Raut, Vijayanand Kanakuntla

Films: Anupama Ahluwalia, Khushnaaz Jamshedji

Emoji Illustrator: Lokesh Karekar - Locopopo Studio

Film Illustrator: Mira Malhotra - Studio Kohl

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news