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Viagra Connect: Viagra Connect


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AWPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of VIAGRA CONNECT - available for the first time without a prescription from UK pharmacies - to encourage the millions of men suffering from erectile dysfunction to take action. The first phase of creative for VIAGRA CONNECT from Y&R London, launching on 16th April, uses highly contextualised print and out of home advertising to help men understand the ubiquity and relative normality of erectile dysfunction. The campaign uses real world examples to vividly bring to life the number of sufferers, in an attempt to make the statistic of 4.3 million both more tangible and more relevant to consumers.
Credits Other credits

Global Brand Director Y&R: Nick Burstin

Strategy Director: Ross Cameron

Business Director: Ben Van der Gucht

Account Director: Marta Jales

Account Executive: Karolina Dovgialo

Senior Designer: Jason Hyde

Wavemaker:

Client Partner, Wavemaker Global: Zinia Bhattacharya

Strategy Director, Wavemaker Global: Francis Turner

Communications Planning Director, Wavemaker UK: Aidan Jackson-Kendall

Communications Planning Manager, Wavemaker UK: Emily Harris

Burson Cohn & Wolfe:

Managing Director: Catherine Keddie

Director: Ben Hickey

Account Director: April Hogan

Account Manager: Bethia Stone

Senior Account Executive: Florence Christie

Geometry Global UK:

Head of Strategy: Gregory Wells

Creative Director: Debbie Fagan

Art Director: Josh Crossley

Copywriter: Stephanie Gane

Business Director: Amo de Villele

Senior Account Manager: Marvin Green

Account Executive: James Lecomber

Ogilvy CommonHealth Worldwide:

Executive Creative Director: Chris Chappell

Head of Design: Paul Duncan

Managing Partner - Strategy and Planning: Lisa Roby

Senior Digital Strategist: Helen Watson

Business Director: Jonathan Lee

Account Director: Sasha Belova

Senior Project Manager: Marianne Lynch

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