TV ad: Danone/Milupa: Milupa

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Milupa - 'Tailored for Little Tummies"
Weaning is one of the biggest milestones in a baby’s development, so it’s important to get it just right . With this in mind, Milupa, Danone’s baby cereal brand, created their new ‘Tailored for Little Tummies’ campaign.

Through the medium of dancing babies following a step by step routine, Chemistry and Piranha Bar have helped Milupa show that just like dancing, once you follow the right steps, weaning can be easy and fun. All it takes time is, coordination and just a little bit of patience!