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U by Kotex: Motivation


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In a category that has traditionally reminded women of all of the things they feel vulnerable about during their periods - like wearing white pants, riding horseback along a beach or dancing in spandex - this campaign via Ogilvy, treats periods for what they are. A normal, healthy part of life that doesn't hold you back. Because women do amazing things every day, period or not.
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Market Sector Leader: Margaret Cheung

Senior Brand Manager: Fiona Kelly

Brand Manager: Tamara Mitchell

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