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Ambient
Thalys: Human Monuments
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Brussels is situated at the center of some of the world's most popular tourist destinations – Paris, London and Amsterdam. With the Eiffel Tower and the Louvre, Paris is the number one European destination for tourists. Not far behind, in 3rd place, sits London, with big Ben and the London Eye, and Amsterdam, with its canals and cannabis, comes in 12th. Brussels, which welcomes 3 million visitors a year, doesn't come close to rivaling the popularity of its neighbors. But Brussels is worth visiting and it has something the other cities don’t: the warmth and openness of its residents. To pump some life back into the city's tourism, train company Thalys and its agency Rosapark sought to promote the welcoming atmosphere by putting its residents on a pedestal. Over 3,000 visitors came to see the nearly 500 holograms created - projections of the city's residents, each of whom became, for one night, a living monument and a part of Brussels history.
Co-Founders : Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco Related |
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