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Top 6: May 9th 2018
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Volvo Cars: The Undercover Sales Casting

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Top 6: May 9th 2018
We Believers has created this campaign for Volvo of North Miami, featuring pregnant women, to promote the new Volvo XC40 during the President's'Day Weekend Sale. So, knowing that the challenge was to drive people to the dealership, We Believers decided to organize the casting in a different way than the usual. Instead of calling future moms to the typical casting facilities, we asked them to go to the Volvo dealership. "The Undercover Sales Casting" is an idea that generates traffic and exposes our potential customers to Volvo’s safety features.
Credits Other credits

Copywriter: Leo Prat

Art Director: Patricio Elfi

Head of Art: Diego Grandi

Head of Production: Marcia Jaes

Head of Planning: Marco Vega

Head of Client Services: José Quijano

Account Executive: Juliana Patiño

Account Executive: Juan Diego Cano

Agency Coordinator: Lupita Alvarez

Editor: Diego Panich

Production Company: Personal Music

Music Composer: Alexis Estiz

Sound Design: Personal Music

Executive Producer: Estela Romand

Post Production Company: Moving Forward Studios

Color: Moving Forward Studios

Color: Oscar Martinez

Post / Online: Leo Lovera

Post Producer: Denisse Zeigen

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