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Web Film
Festival International de Jazz de Montreal: A Brand Identity Connected to Festivalgoers’ Five Senses
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For the first time, the Festival International de Jazz de Montreal created a very special connected show which used 5 sensors to capture all 5 senses in the bodies of the crowd. By using piezoelectric sensors to analyze the stomping, microphones to measure the cheering and noise, humidity sensors to measure rising body temperatures, fridge sensors which activated by beer purchases and thermal cameras to analyze the crowd's movements. Every music note, drop of beer, shout, cheer and clap played a role to create a better Festival International de Jazz de Montreal. Agency: Bleublancrouge, Montreal.
Design: Studio Baillat |
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