TV ad: Samsung: Samsung Adoption Package

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When Samsung approached Leo Burnett, Israel with a brief to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets.

Category Telecommunications
Client Samsung
Agency Leo Burnett Tel Aviv
Country Israel
Uploaded 4 May, 2018

Credits

Chief Creative Officer
Ami Alush

Other credits

Chief Executive Officer: Adam Polachek

Chief Strategy Officer: Shai Nissenboim

Chief Account Officer: Idit Zukerman

Creative Concept: Meital Miller, Oren Ben Naim

Account Supervisor: Ziv Abuhazira

Account Executive: Shir Yefet

Producer Manager: Menny Zarhia

Graphic Team: Shlomi Amir, Oren Bar

Strategic Planner: Liz Stull

Marcom: Eva Hasson

Samsung: Samsung Adoption Package - Case Study

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Samsung: Samsung Adoption Package - Case Study

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