Pedigree: CASE STUDY: Pedigree SelfieSTIX

CASE STUDY - Pedigree SelfieSTIX is a specially designed phone attachment that fits the unique shape of a Pedigree DentaStix dog treat. It’s all the encouragement a dog needs to look at the camera, so you can capture the perfect dog selfie every time. SelfieSTIX was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieSTIX app used canine facial recognition technology to let owners add filters to their dog. In a country of 4.6 million, the campaign had over 3.5 million interactions and Pedigree DentaStix saw a 24% sales increase year on year.