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Chatime: History Cha_llenge

History Cha_llenge
Top 6 this week
Leading fresh tea retail group, Chatime,has launched a bold new brand campaign encouraging drinkers to follow their lead and express their 'wild tastes'. The 'Chatime #historychallenge'puts Australian consumers on the spot, inviting them to show the one thing they normally go to great lengths to hide: their internet search history. The campaign aims to provoke debate and discussion as Chatime seeks to find out how crazy Aussies' tastes really are. To take the challenge, consumers are asked to screengrab their browser history on their phone, and upload it to Instagram Stories, hashtagging #HistoryCha_llenge. The weirdest and wildest entries from those brave enough to volunteer, will be rewarded with a year’s worth of free Chatime products.
Other credits

PR: Red Agency

Media: Havas Media

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