Fundación Banco de Bosques: Armnimals

The invasive alien species (IAS) are animals introduced by men in certain territories where they're not normally found. These animals cause serious problems for their new environment, by reproducing and slowly extinguishing native species along with fighting for food and space. "Fundacion Banco de Bosques" an NGO that protects native ecoregions in Argentina wanted to expose this issue and raise awareness from an unexpected place. Therefore, Wunderman, Argentina, decided to create a polemic campaign, by showing hunters using an alien species rather than rifles but replacing rifles with an alien species.