Eardrum Australia: Soothers: SANOST - Soothes Any Number of Sore Throats

A campaign with as many ads as there are sore throats. Reminding us that no matter how it began, the way to put an end to it is to put a Soother in your gob. Not only was the campaign kept fresh with 19 different executions, we injected unpredictable sound design and an unhinged brand voice from start to disclaimer.