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Top 6: May 16th 2018
Interactive
UN Women NC UK: The Humanity Test
Top 6: May 16th 2018
In partnership with UN Women NC UK, J. Walter Thompson London has launched a recreation of the conventional reCAPTCHA 'human test' commonly used by online sites against spam bots, to raise awareness of the 39,000 girls forced into child marriages every day. The test results have revealed that 72% of the 8,806 people who’ve taken the test so far, have failed by not accurately identifying images of all brides. Rather than proving you are a human, this reCAPTCHA requires users to instead prove their humanity by selecting the pictures of brides, before revealing the child brides they overlooked and their harrowing stories.
Lead Creative Producer: Laurie Carter / Joseph Bassary |
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