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Top 6: May 23rd 2018
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Mercedes-Benz Brazil: Fire Marks

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Top 6: May 23rd 2018
Fire Marks: Mercedes-Benz Brazil campaign reveals social stories behind burned buses. Bus driver victim of a fire attack will name a new vehicle. The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2010 until today, more than 1,000 vehicles were set on fire in the country and the numbers keep growing. In order to raise awareness of the population, Mercedes-Benz Brazil started the "Fire Marks" movement, created by Moma agency.
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Clients: Walter Barbosa, Curt Axthelm e Jucimara Miotto

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