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TV

Johnsonville Sausage: Made in The USA


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Last year, Johnsonville created a limited run of t-shirts using a member's (employee named Shawn) tagline, "You Can't Spell SaUSAge Without 'USA'" written across the chest. The shirts were a huge hit on the brand's social channels, garnering a surprising level of positive sentiment. This led us to the insight that consumers might be compelled to hear the story of Johnsonville's All American origins and that the "Made in the USA" claim not only built trust and quality associations, but improved purchase intent as well. After all, you can't spell SaUSAge without U-S-A! Agency: Droga5, New York
Credits Other credits

Strategist: Newman Granger

Strategy Director: Ben Brown

Project Manager: Hillary Jordan, Kaki White

Senior Business Manager: Whitney Vose

Account Supervisor: Elizabeth Federico

Global Chief Strategy Officer: Jonny Bauer

Data Strategy Director: Lily Ng

Director of Marketing: Ryan Pociask

Data Strategist: Kellie Choy

Senior Communications Strategist: Kevin Wilkerson

Business Affairs Manager: Abigail Press

Associate Producer, Film: Kelly Appleton

Counsel: Zach Werner (Associate)

Account Manager: Melissa Pasternak (Associate)

Account Director: Kellie Choy

Production Designer: Noel McCarthy

Edit Company: Mackcut

Editor: Nick Ljubibich (Second Child)/Ryan Steele (Mackcut)

Producer: Margarita Mutuc

Executive Producer: Gina Pagano

Post Production Company: MPC

Colourist: James Tillett

Executive Producer: Jesse Kurnit

Colour EP: Ed Koenig

Colour Producer: Jenna Gabriel

VFX Producer: Aiste Akelaityte

3D: Vishal Darkunde

2D Lead: Warren Paleos, Bilali Mack

Music Company: Butter Music & Sound

Composer: Josh Canevari

Executive Producer: Ian Jefferys (MD)

Sound Production: Mister Bronx Audio Post

Mix: Eric Hoffman

Sound Designer: Sam Shaffer

Sound Producer: Molly Burke

Producer: Kristin Kuraishi

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